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RECENT ARTICLES
Islamic Education Values in Public Services to Communities in Underdeveloped Areas: A Case Study of the Effectiveness of Social Assistance Services at the Pos Indonesia in Ambon City
Muhajir Abd. Rahman1, La Sugi2*, Fadillah3
PDFAbstract
This study highlights the effectiveness of social assistance services at the Kantor Pos Cabang Pembantu (KCP) Ambon Rumatiga, Ambon City, by examining the integration of Islamic educational values in the aid distribution process. The results indicate that Islamic educational values, such as justice (al-adl), compassion (rahmah), cooperation (ta’awun), and trust (amanah), are the main principles that support the effectiveness of social services.
The principle of al-adl is reflected in the distribution of aid that is equitable and non-discriminatory towards beneficiaries. The value of rahmah (compassion) is seen in the interaction of officers full of empathy and professionalism in providing services. The ta’awun principle (cooperation) is important in facilitating distribution through cooperation between postal officers, local governments, and the community. Meanwhile, amanah (trust) is manifested in transparency and accountability in distributing social assistance, which increases public trust in the service system.
These findings indicate that integrating Islamic educational values in social services can improve the effectiveness and quality of aid distribution and strengthen social harmony in Ambon City. Thus, this study recommends applying similar principles in other public service policies, especially in areas with high levels of poverty and social diversity.
Keywords: Public services, social assistance, islamic education values, Ambon City
The Relationship between Corporate Culture and Employee-Based Brand Equity with Supply Chain Performance in Petroleum Enterprises in Vietnam
Lê Ngọc1, Nguyễn Minh Tuấn*2
PDFAbstract
The objective of this paper is to study the relationship between Internal Brand, Corporate Culture (VHDN) affecting Supply Chain Performance through the mediating role of Employee-based Brand Equity (THNV) in Vietnamese petroleum enterprises. The study conducted testing and analysis of the Structural Equation Model (SEM) “Employee-based Brand Equity Affects Supply Chain Performance at Some Large Petroleum Enterprises in Vietnam” followed by Bootstrap with a sample size of 2000. The results of the study showed that the factors of Internal Brand (THNB), Corporate Culture (VHDN), Employee Satisfaction (HL); Brand Commitment (CKTH) and Brand Knowledge (KTTH) all positively affected Supply Chain Performance of Vietnamese petroleum companies. Based on these results, the author proposes some management implications to help business leaders come up with solutions to improve the Supply Chain Performance (HQCCU) of the Vietnamese petroleum industry.
Keywords: supply chain, brand value, brand commitment, brand knowledge
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