Edu Rekha International Journal of Entrepreneurship, Economics and Business Management
Volume- 1 Issue -1 (May-June) 2025
The Relationship between Corporate Culture and Employee-Based Brand Equity with Supply Chain Performance in Petroleum Enterprises in Vietnam
Lê Ngọc1, Nguyễn Minh Tuấn*2
PDFPages: 1-7Abstract
The objective of this paper is to study the relationship between Internal Brand, Corporate Culture (VHDN) affecting Supply Chain Performance through the mediating role of Employee-based Brand Equity (THNV) in Vietnamese petroleum enterprises. The study conducted testing and analysis of the Structural Equation Model (SEM) “Employee-based Brand Equity Affects Supply Chain Performance at Some Large Petroleum Enterprises in Vietnam” followed by Bootstrap with a sample size of 2000. The results of the study showed that the factors of Internal Brand (THNB), Corporate Culture (VHDN), Employee Satisfaction (HL); Brand Commitment (CKTH) and Brand Knowledge (KTTH) all positively affected Supply Chain Performance of Vietnamese petroleum companies. Based on these results, the author proposes some management implications to help business leaders come up with solutions to improve the Supply Chain Performance (HQCCU) of the Vietnamese petroleum industry.
Keywords: supply chain, brand value, brand commitment, brand knowledge
Search Engine Optimization Practices in Marketing and Consumer Research: A Review
Lamin B Ceesay
PDFPages: 8-12Abstract
This article provides a comprehensive overview of Search Engine Optimization (SEO) strategies, with a particular focus on their implications for marketing and consumer research. As SEO plays a critical role in driving web traffic and improving digital engagement, understanding the mechanics of search engine algorithms—especially Google’s—is essential for businesses aiming to enhance their online visibility. The review emphasizes the importance of high-quality content and user experience in SEO, while offering nuanced insights into effective keyword strategies that avoid the pitfalls of overstuffing. Drawing on expert perspectives, studies, and historical trends, the article explores the evolving nature of SEO and its continuous adaptation to emerging best practices. The article underscores that successful SEO in marketing requires a diversified, holistic strategy, with a focus on sustainable, long-term visibility rather than short-term gains. This resource is designed for marketing professionals, business owners, and digital marketers seeking to navigate the complexities of SEO to optimize their digital marketing strategies and drive consumer engagement effectively in an increasingly competitive online environment.
Keywords: Optimization, SEO Strategy, Consumer Behavior, Digital Marketing
Abstract
The quality of educational services is an essential pillar in building a modern, development-oriented state. Over the more than three decades since 1989, numerous reforms have been implemented in the field of education, targeting both school curricula and the structure of educational management, including educational institutions specifically. These changes are closely linked to the financing of education from public funds and the responsibility of authorities in managing this sector.
To prevent the waste of public resources, the need to implement efficient control methods has become essential, aiming to ensure the optimal functioning of the educational system. Additionally, it is crucial for schools to adopt a coherent set of tools that allow them to treat students and their parents as clients, who should benefit from educational services at the highest quality standards. This approach contributes to increasing efficiency and strengthening trust in the educational system.
The article aims to highlight the importance of quality assurance in education as an essential factor for the development of a high-performing and inclusive educational system. By analyzing the principles, processes, and benefits of quality assurance, the article seeks to emphasize its role in improving the performance of educational institutions, promoting equity and accessibility in education, as well as adapting these institutions to the requirements of modern society and the labor market. Additionally, it focuses on the need for an approach that integrates continuous evaluation, collaboration among stakeholders, and the efficient use of resources, to ensure high standards of quality and sustainability in education.
Keywords: educational services, quality of education, competencies, management
Investigating Factors that Influence Employee Engagement at Bank Kerjasama Rakyat Malaysia Berhad or Bank Rakyat
Abdul Kadir bin Othman
PDFPages: 19-23Abstract
Employee engagement is a critical determinant of organizational success, yet disengagement persists as a challenge, particularly in workplaces composed of diverse generational cohorts. This study investigates the factors influencing employee engagement across Baby Boomers, Generation X, Millennials, and Generation Z, exploring how distinct generational values, attitudes, and preferences shape engagement drivers and outcomes. Existing literature highlights the multidimensional nature of employee engagement, encompassing vigor, dedication, absorption, and key engagement factors such as communication, recognition, professional growth, work-life balance, and leadership. However, limited research has focused on generational perspectives, leaving a gap in understanding how engagement strategies can be tailored to generational differences. Using a mixed-methods approach, this study will conduct qualitative interviews and focus groups to develop a generationally sensitive engagement measure, followed by a pilot test to validate the instrument. Quantitative analysis of survey data will identify significant predictors of engagement for each generation and inform the development of an Employee Engagement Index. The findings aim to enrich theoretical insights and offer actionable strategies for fostering engagement in multigenerational workplaces. By addressing generational nuances, this research provides a foundation for designing inclusive practices that enhance employee satisfaction, performance, and organizational success.
Keywords: employee engagement, Generation X, Generation Y, Millennials, Generation Z
Evaluation Of Village Government Policies In Addressing Climate Change And Natural Disasters In Indonesia
Nurul Aulia1*, Nuryanti Mustari2, Burhanuddin Burhanuddin3, Fatmawati A. Mappasere4
PDFPages: 24-35Abstract
Employee engagement is a critical determinant of organizational success, yet disengagement persists as a challenge, particularly in workplaces composed of diverse generational cohorts. This study investigates the factors influencing employee engagement across Baby Boomers, Generation X, Millennials, and Generation Z, exploring how distinct generational values, attitudes, and preferences shape engagement drivers and outcomes. Existing literature highlights the multidimensional nature of employee engagement, encompassing vigor, dedication, absorption, and key engagement factors such as communication, recognition, professional growth, work-life balance, and leadership. However, limited research has focused on generational perspectives, leaving a gap in understanding how engagement strategies can be tailored to generational differences. Using a mixed-methods approach, this study will conduct qualitative interviews and focus groups to develop a generationally sensitive engagement measure, followed by a pilot test to validate the instrument. Quantitative analysis of survey data will identify significant predictors of engagement for each generation and inform the development of an Employee Engagement Index. The findings aim to enrich theoretical insights and offer actionable strategies for fostering engagement in multigenerational workplaces. By addressing generational nuances, this research provides a foundation for designing inclusive practices that enhance employee satisfaction, performance, and organizational success.
Keywords: employee engagement, Generation X, Generation Y, Millennials, Generation Z