Edu Rekha International Journal of Entrepreneurship, Economics and Business Management
Volume- 2 Issue- 4 (July-August)
ARTIFICIAL INTELLIGENCE AND RESEARCH IN BUSINESS AND ENTREPRENEURSHIP EDUCATION IN SOUTH-EAST UNIVERSITIES IN NIGERIA
DR SHAIBU, OGWUCHE GABRIEL1*, DR CHINWE C. EBENEZER-NWOKEJI2
View PDFPages: 01-07Abstract
The rapid advancement of Artificial Intelligence (AI) has transformed higher education, research, and entrepreneurial practices across the globe. However, its adoption in Nigerian universities, particularly in the South-East, remains limited. This study investigates the effect of AI on research in business and entrepreneurship education in federal universities within the South-East region of Nigeria. Specifically, the study examines how AI tools for data analysis and market research influence research quality and assesses the effect of AI applications on students’ entrepreneurial learning and development. A cross-sectional survey research design was employed, and data were collected from 207 undergraduate students of business and entrepreneurship education using a structured questionnaire validated with a reliability coefficient of 0.81. Data were collected using a structured questionnaire titled Artificial Intelligence in Business and Entrepreneurship Education Index (AIBEEI). Data were analyzed using the Spearman Rank Order Correlation Coefficient at a 0.05 level of significance. Findings reveal that AI tools for data analysis and market research significantly improve the quality of research in business and entrepreneurship education. Similarly, AI applications such as business simulation platforms and predictive analytics significantly enhance students’ entrepreneurial learning, creativity, and innovation. The study concludes that integrating AI into business and entrepreneurship education strengthens research productivity, fosters entrepreneurial competence, and equips graduates with relevant skills for a technology-driven economy. It is recommended that universities in South-East Nigeria incorporate AI-driven platforms into their curricula and provide training workshops for both students and lecturers to maximize the benefits of AI for research and entrepreneurial development.
Keywords: Artificial Intelligence, Business Education, Entrepreneurship Education, Research, Innovation, Digital Economy.
EFFECT OF ENTREPRENEURIAL AND DIGITAL SKILLS TRAINING ON THE CAREER GROWTH OF MANAGEMENT STUDENTS IN IMO STATE UNIVERSITY, OWERRI
DR SHAIBU, OGWUCHE GABRIEL1*, V/REV. DR. CHIKEZIE, IHEOMA2, DR EBENEZER-NWOKEJI C. C.3
View PDFPages: 08-14Abstract
In the modern, technology-driven labor market, entrepreneurship and digital skills are crucial for career growth, particularly for university graduates navigating an ever-evolving job landscape. This study examines the impact of entrepreneurship, e-commerce, and digital communication skills training on the career growth of management students at Imo State University, Owerri. The study specifically explores how entrepreneurship and e-commerce training affect career opportunities, investigates the role of digital communication skills in enhancing employability, and assesses the overall contribution of entrepreneurial and digital competencies to students’ career preparedness. A descriptive survey research design was employed, and data were gathered through a structured questionnaire distributed to 135 management students who had participated in entrepreneurship and digital skills training programs. Data analysis involved descriptive and inferential statistics. The findings show that entrepreneurship and e-commerce training significantly enhance students’ entrepreneurial mindset, problem-solving skills, and their ability to leverage online business opportunities. Additionally, digital communication skills training has a positive impact on students’ confidence, adaptability, and employability in the digital economy. The study concludes that a combination of entrepreneurship and digital skills training is essential for preparing management students for sustainable career growth in the 21st century. Based on these findings, the study recommends that universities incorporate more practical and industry-relevant entrepreneurship and digital skills training into their curricula to better equip students for the demands of the modern workforce.
Keywords: Career Growth, Digital Skills, Entrepreneurship, E-commerce, Employability